DS Automobiles DS 7 Crossback

The DS Automobiles DS 7 Crossback burst onto the scene in 2017, boldly declaring that French luxury was back, and unapologetically stylish. Born from PSA Group's ambition to challenge the German dominance in premium SUVs, the DS 7 Crossback is a masterclass in Gallic flair, blending avant-garde design with meticulous craftsmanship. Its diamond-patterned grille, hypnotic rotating LED headlights, and intricate interior stitching are not mere gimmicks—they're a celebration of automotive artistry.

Underneath its chic exterior, the DS 7 Crossback packs some genuinely impressive engineering. Its Active Scan Suspension system, which scans the road ahead and adjusts damping in real-time, elevates ride comfort to near-magic carpet levels. Powertrain options are diverse, with efficient petrol and diesel engines, and notably, the E-Tense plug-in hybrid variant delivering a potent 300 horsepower and all-wheel drive—proving that eco-friendly doesn't have to mean dull.

Though DS Automobiles doesn't boast a storied racing heritage like some rivals, its Formula E involvement has rapidly built credibility, influencing the DS 7 Crossback's electrified variants. The cabin is a sensory delight, from the BRM-designed rotating clock to the sumptuous watch-strap leather seats—details that make even the most jaded automotive journalist nod approvingly. Sure, it might not dethrone the established German trio overnight, but the DS 7 Crossback confidently carves out its own niche, appealing to those who value individuality and sophistication over badge snobbery.